tag:blogger.com,1999:blog-43890217190420393592024-03-12T23:58:38.602-05:00Penguin Suits Eye on MarketingPenguin Suits, an award-winning, client-centered, marketing and advertising agency, believes every business has a story to tell. As experienced and creative authors of great brand messages, we tell businesses' stories to the world.
This is blog is to help others navigate the wonderful world of Marketing.Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.comBlogger84125tag:blogger.com,1999:blog-4389021719042039359.post-1192109158577523762017-08-22T09:00:00.000-05:002017-08-22T09:00:01.625-05:00Inbound Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-srR7RpSj6KA/WZRxW17nAMI/AAAAAAAAGxc/14wjtR2SjFcgJdiQOuIwxxyOPVUb8FrEwCLcBGAs/s1600/inbound-marketing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="244" data-original-width="600" height="130" src="https://4.bp.blogspot.com/-srR7RpSj6KA/WZRxW17nAMI/AAAAAAAAGxc/14wjtR2SjFcgJdiQOuIwxxyOPVUb8FrEwCLcBGAs/s320/inbound-marketing.png" width="320" /></a></div>
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Inbound marketing allows companies a chance to earn the trust of their target audience. Inbound marketing creates awareness, attracts, and helps summon new customers. On the other hand, outbound marketing keeps pushing and selling product. So what is inbound marketing?<br />
<br />
Inbound marketing:<br />
<ul>
<li>Provides information</li>
<li>Improves customer experience</li>
<li>Builds trust</li>
</ul>
How do you do this:<br />
<ul>
<li>Newsletters</li>
<li>Blogs</li>
<li>Social Media</li>
</ul>
The internet and new techniques to track consumers’ responses have given marketers more effective ways to track and attract new customers. To be successful, content must relate to customers. We can sum this up as, “the right message for the right audience.” If something really resonates with your audience they will share it and increase your reach. That is the response we are all looking for.<br />
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Companies understand that to be successful, content must relate to customers' interests. Newsletters, blogs and social media have been utilized more creatively to create this connection; aligning public interest with relative content. How, then, do you make yourself more visible and connect to the specific interests of your audience? Find out where they are, what they like and speak to them, directly. Is it a story, a contest or a video? Often a combination of these will work, if you are at the right place at the right time. Getting the audience to interact, react and converse with you takes time, trial and error. But keep tying and remember to analyze the strategies used.<br />
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The cycle of inbound marketing is to analyze, start a strategy, interact, gather data and analyze again. We are analyzing to find out what is converting. Inbound marketing is trying to convert fans into customers. We must, on a regular basis, analyze data to understand what works and what needs to change to get the desired results.<br />
<br />
Done right, inbound marketing uses tools that help the brand to be found by their target market. Inbound marketing uses the process of:<br />
<ol>
<li>Attracting your audience’s attention</li>
<li>Converting fans into prospects</li>
<li>Closing the sale</li>
<li>Delighting your new customer</li>
<li>Analyzing what works and what does not</li>
<li>Adjusting</li>
<li>Repeat</li>
</ol>
You choose which tools are best for your target market. You do not need to be in all of them at once. Choose wisely and monitor the results. Make needed adjustments to your plan. This is just one of the many services we provide at Penguin Suits. Creating our clients’ brands and helping them promote their business with the right audience in mind, generates leads. This is our specialty. We work on your marketing while you focus on growing your business. If you have any questions, please let us know.<br />
<br />
Penguin Suits would love to help with your company’s inbound marketing.<br />
<h5>
Debi Lamb-Burrows<br />Owner/Head Storyteller/Strategist<br />Penguin Suits<br />830.816.8238<br /><a href="http://www.penguinsuits.com/">www.penguinsuits.com</a></h5>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-47853223085365464952017-08-17T09:00:00.000-05:002017-08-17T09:00:09.300-05:00Trying to reach Gen X? Try YouTube<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-njt0KjOtWMs/WZRsoeenAVI/AAAAAAAAGxQ/OOD7sKoj9pYPtEto4hIxmIGF7bKcwy78wCLcBGAs/s1600/reaching-genx-youtube-penguinsuits.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="244" data-original-width="600" height="130" src="https://4.bp.blogspot.com/-njt0KjOtWMs/WZRsoeenAVI/AAAAAAAAGxQ/OOD7sKoj9pYPtEto4hIxmIGF7bKcwy78wCLcBGAs/s320/reaching-genx-youtube-penguinsuits.png" width="320" /></a></div>
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If your target market was born between the mid-1960s and the late 1970s—current 40- and 50-year-old people—then you are trying to reach Generation X. While they were born before the internet, they were young enough to embrace the technology changes.<br />
<br />
There are three critical Gen X tendencies for viewing YouTube videos:<br />
<strong><br /></strong>
<strong>Reminiscing About The Past.</strong> 75% watch YouTube videos that relate to past events or people - whether an advertisement or a scene from a television show or movie. Most viewed are videos that relate to past music events or musicians. Next come the videos about past entertainment and pop culture and then the ones that relate to past commercials. For example, most will remember the majesty of the Budweiser commercial Clydesdales or the Doublemint Gum Twins!<br />
<strong><br /></strong>
<strong>Staying Informed.</strong> 68% watch to keep current on news and pop culture so they can connect with what their children are interested in and stay abreast of what’s happening in the world.<br />
<strong><br /></strong>
<strong>DIY At Their Convenience.</strong> 73% view videos to learn how to do something - taking instruction at their own pace. The most popular videos are those on home improvement, home repair, and cooking. Other popular topics searched are videos about technology use, technology repair, arts and crafts, and beauty and personal care.<br />
Research shows 75% of Gen X watch YouTube at least monthly and 64% bought a product or service they saw on a YouTube video. So, what does this mean for your company or brand? All that exposure offers an opportunity to impact the bottom line and your ROI.<br />
Ideas to consider when posting videos to expand your marketing brand are actions such as:<br />
<ul>
<li>Make it an empowering ad - one that encourages and celebrates the individual for what they can accomplish, breaking stereotypes rather than reinforcing them, like Dove, Nike or Special K.</li>
<li>Use online metrics to measure audience attention</li>
<li>Design more ads for mobile devices</li>
<li>Ensure the ad is geared to the right age group</li>
</ul>
Companies influence this generation on YouTube in a big way. Research shows Gen X accounts for over 1.5 billion views daily. If you are trying to reach this group, try your ads on YouTube. If you need help getting your digital ads on YouTube contact Penguin Suits. We would love to help with your company’s marketing.<br />
<h5>
Debi Lamb-Burrows<br />Owner/Head Storyteller/Strategist<br />Penguin Suits<br />830.816.8238<br /><a href="http://www.penguinsuits.com/">www.penguinsuits.com</a></h5>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-69095364186923763802017-06-27T09:00:00.000-05:002017-08-16T11:01:12.622-05:0010 Tips for Better Page Speed for SEO<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-vwnMNltIqDI/WVEwHuawGvI/AAAAAAAAGs4/eP2zWH8hDa0yQQRTM4-aODQVjj3rTskSACLcBGAs/s1600/10-Tips-for-Better-Page-Speed-for-SEO-blog.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="244" data-original-width="600" src="https://3.bp.blogspot.com/-vwnMNltIqDI/WVEwHuawGvI/AAAAAAAAGs4/eP2zWH8hDa0yQQRTM4-aODQVjj3rTskSACLcBGAs/s1600/10-Tips-for-Better-Page-Speed-for-SEO-blog.png" /></a></div>
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Website visitors love sites that offer a great user experience and having a slow site can kill your audience experience. Website speed is an essential in search engine rankings. Here are ways to improve your website’s speed.<br />
<ol>
<a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a>
<li><strong>Quality Hosting</strong>. Find a hosting company that matches the needs of your website. Some inexpensive hosts are limited, while other sites get flooded with traffic. Do not mindlessly sign up for a hosting plan without doing your research. Ask about down time, and how the hosts respond and work with you. Make sure they can meet your needs.</li>
<li><strong>Limit the HTTP Requests</strong>. What the heck is this? This is the times your browser requests files from the server that hosts the website you are trying to load. Every single file and image and picture on that website. More often than not, 80% of slow loading time is due to page elements, scripts, images and Flash. To decrease the HTTP requests and speed up your site, minimize style sheets by combining them into a single sheet.</li>
<li><strong>Utilize Content Delivery Network (CDN)</strong>. A (CDN) is a data center where files are kept in locations nearer to the users. This can save websites 60% of bandwidth and improve the site loading at the same time. A website’s speed can benefit from a high quality CDN.</li>
<li><strong>Optimize your CSS and Style sheets</strong>. Using a single CSS stylesheet, and avoiding inline CSS will speed up the website. Unnecessary styling and sheets will slow the response time of your site, while they have to be called to bring up the site.</li>
<li><strong>Enable Page Compression</strong>. Pages packed with images, video and text move slowly. The best way to solve this is to enable website compression. This means components on the page will be compressed when they are being transferred, which accelerates the website speed by as much as 70%.</li>
<li><strong>Eliminate Website Plugins</strong>. The larger the number of plugins the longer it takes to load. Some plugins can create security issues, and even crash a site. Deactivate and delete the plugins that aren't needed and weed apps and plugins that are slowing the site speed as well. Selectively disable plugins and check the server performance. Doing this helps identifywhich among them is harming the site speed.</li>
<li><strong>Prioritize Above-the-Fold Content</strong>. Improve the user experience by loading above the fold content faster. This can help a lot when the whole website takes forever to load. This gives priority to the elements that display first on the page while delaying non-visible components. One example is a live chat feature. A lazy loading plugin could be used to delay the loading of that script until the above the fold content was fully displayed. There are plugins for content management system that will allow you to accomplish this.</li>
<li><strong>Reduce Redirects</strong>. Used properly, redirects can help your site preserve valuable traffic and link sources. Sloppy redirects can cause site speed issues and leave users frustrated. A sloppy and unnecessary redirect chain is when someone types in www.xxxxxx.com, but is redirected to https:xxxxxx.com. It is important to make sure any redirect on your site takes the user to the intended destination with only one redirect.</li>
<li><strong>Enable Website Caching</strong>. When a user makes a request on a page, the browser gathers the hosted files of the site to display the components properly. This can take a lot of time; especially if the pages are heavy with content. Browser caching solves this problem. Browser caching stores static components of your website in the browser of users who visit your site. The first visit to your site may be slow, but future visits from the same browser will be much faster.</li>
<li><strong>Optimize Image Sizes</strong>. The most harmful issue affecting website speed is oversized images. Many people upload an image much larger than needed. Many people upload larger images like an image that is 5000 X 3000 pixels and place it in a website that will not exceed 250 x 250. Even though the image needed for the page is much smaller, the full image size has to be loaded each time in order to display the smaller version. A page with 5-10 images trying to do that will move very slowly. The solution is to know the actual size your images will be displayed and re-size photos prior to uploading them to that size. If you have images on your site that need to be displayed in large sizes, look at using image compression plugins or programs to “smush” the image, reducing file sizes without reducing the visual quality of a photo.</li>
</ol>
We can all agree that page speed is important to users and Google. With the growing use of mobile devices and the changing expectations of the average site visitor, optimizing your page speed is a sound investment.<br />
<br />
I know this sounds complicated. It can be, but it is very important to website users and Google. With the growing use of mobile devices and the changing expectations of the average site visitor, optimizing your page speed is a necessity.<br />
<br />
We take at Penguin Suits can help your website perform faster. We never want our clients to lose search engine visibility. We are constantly striving to increase their ranking and speed. If you have any questions, or need some help, please let us know. Penguin Suits would love to help with high-quality content for your website.<br />
<br />
<h5>
Debi Lamb-Burrows<br />Owner/Head Storyteller/Strategist<br />Penguin Suits<br />830.816.8238<br /><a href="http://www.penguinsuits.com/">www.penguinsuits.com</a></h5>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-24765010816808661862017-06-20T09:00:00.000-05:002017-07-06T15:56:46.664-05:00Who Needs Marketing?<span id="goog_1314745197"></span><span id="goog_1314745198"></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-l0gg16bO7-c/WSiotrGzZ6I/AAAAAAAAGq4/MaWDeNBRkBEvhxxmAlDwpK478oxuOTV8gCLcB/s1600/who-needs-marketing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="244" data-original-width="600" height="130" src="https://4.bp.blogspot.com/-l0gg16bO7-c/WSiotrGzZ6I/AAAAAAAAGq4/MaWDeNBRkBEvhxxmAlDwpK478oxuOTV8gCLcB/s320/who-needs-marketing.png" width="320" /></a></div>
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<a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a>Everyone! Unfortunately, some people still think they don’t. You only get one chance to make a first impression. Let me tell you, when you are working on your company’s branding good is not good enough, you want great! Design is an investment, not an expense. When businesses don’t take graphic design and marketing seriously in the beginning, they will more than likely go through a branding overhaul more than once. It will cost more to change and correct your brand over time than if you had done it right the first time. You know what they say - measure twice and cut once. Quality branding has longevity. Paying for great graphic design one time is cheaper than paying for subpar design multiple times. Not to mention, redesigning a business’ brand over and over wastes time and is detrimental to your company’s impression.<br />
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Small businesses typically run on limited resources; while each wants a lead generating website, memorable logo and compelling marketing message, they’re not always willing to pay a professional to design them. Instead, they ask an unskilled employee, try their hand at it or search for cheaper options. In the end, the business owner does not get what they want and they waste a lot of time and money trying to get there.<br />
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High-quality marketing design gives businesses priceless credibility and lead generating visibility. No matter how great a product or service, with poor design and marketing, it’s unlikely anyone will root arounda company’s website to figure out how or why to they should use your company.<br />
<h3>
Expensive Mistakes Business Owners Make:</h3>
<ol>
<li>Designing your own logo – Do you really have the time?</li>
<li>Looking for the cheapest design rates – You get what you pay for</li>
<li>Designing your own website – Digital branding has many moving parts</li>
<li>I can do it later - First impressions matter now</li>
<li>All Marketing is created equal – Good professional design converts customers</li>
<li>I have enough business - Design Creativity is a differentiator in buying decisions</li>
</ol>
Great advertising agencies know that sharp, well-thought-out marketing and design makes all the difference to companies big and small. The next time you find yourself talking to a hesitant prospect, reference the above list of reasons. Successful small businesses place a greater value on their marketing message and graphic design.<br />
<br />
Marketing and design tell a story about your company. What does your marketing material say about your company? Is your branding professional? Clean? Does it target your audience? Is it consistent and memorable across platforms? Solid Marketing provides consistent branding across every customer-facing medium of a business. A professional Advertising Agency will design with precise colors, typeface, imagery and voice for everything. This way, customers have the same experience visiting a company’s website as they do reading its brochure. Think of it as a kind of alliteration—it helps the business become recognizable and memorable. Plus, consistency symbolizes professionalism, and professionalism symbolizes trustworthiness. It’s win, win...win.<br />
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Spending more up front time and money getting your company’s branding right the first time saves you time and money in the long run. Remember you can only make one first impression and you can’t afford to lose sales.<br />
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This is just one of the many services we provide at Penguin Suits. Creating our client's brands and helping them promote their business to the right audience to generate leads is our specialty. We work on your marketing while you focus on growing your business. If you have any questions, please let us know.<br />
<br />
Penguin Suits would love to help with your company’s marketing.<br />
<h5>
Debi Lamb-Burrows<br />Owner/Head Storyteller/Strategist<br />Penguin Suits<br />830.816.8238<br /><a href="http://www.penguinsuits.com/">www.penguinsuits.com</a></h5>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-5934913965026909252017-06-13T09:00:00.000-05:002017-07-06T15:56:25.139-05:00Dwell Time: Good or Bad for SEO?<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-LaQzIVqjBYA/WRzCXQHsjKI/AAAAAAAAGp0/NLnVGsavdCo6PNuxnRpYE_zPUx-Gkwd0wCLcB/s1600/dwell-time-good-bad-SEO.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="130" src="https://3.bp.blogspot.com/-LaQzIVqjBYA/WRzCXQHsjKI/AAAAAAAAGp0/NLnVGsavdCo6PNuxnRpYE_zPUx-Gkwd0wCLcB/s320/dwell-time-good-bad-SEO.png" width="320" /></a></div>
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There is a lot of noise on the web about the meaning of dwell time. How is it measured? Can it be measured? Is it good or bad?<br />
First of all what exactly is dwell time? Dwell time is an amalgam of bounce rate and time-on-site metrics. It is the actual length of time that a visitor spends on a website page, advertisement or buying goods and services before returning to the search engine results page (SERP). The average dwell time on these things is about 4.7 seconds.<br />
It can be measured but it is not very straight-forward. By looking at the metrics of time on website and bounce rate in analytics, we can get an idea of your users’ engagement, giving us an idea of dwell time. If you know your website's bounce rate, CTR and time-on-page, this can give you a good idea of your dwell time. Here is, of course, where good content comes into play. Good website content will keep people engaged and increase your time-on-page and dwell time, and lessen your bounce rate.<br />
Does dwell time effect Google rankings? We think yes. Remember the number 1 thing Google wants users to be when using Google is satisfied with the first search results and for users to click on it and not to hit the back button to the SERP. Google revealed that the number 1 and 2 ranking factors were quality links and rich content. So Google does measure the user experience, through dwell time, and this influences your rankings.<br />
Since Google uses dwell time to influence your website's ranking, how can you improve your website's dwell time? Here are 5 critical tips to improve dwell time:<br />
<ol>
<li>Add High-Quality Content</li>
<li>Target the Right Keywords</li>
<li>Improve Page Load Time</li>
<li>Use Internal Linking</li>
<li>Good Website Design</li>
</ol>
If you have been following along dwell time, bounce rate, and time on a website all come down to quality links and rich content. So if you have been updating your website experience all along, then you might only have a few more things to do to move up on the SERP.<br />
If you are concerned your current website is not performing well or you would like a website evaluation please contact Penguin Suits. We can help you take an in-depth look at your website’s performance and help make it work better for you and become a lead generation machine.<br />
<h5>
Debi Lamb-Burrows<br />Owner/Head Storyteller/Strategist<br />Penguin Suits<br />830.816.8238<br /><a href="http://www.penguinsuits.com/">www.penguinsuits.com</a></h5>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-47507959015989741762017-06-06T09:00:00.000-05:002017-07-06T15:57:06.822-05:00What is Lead Generation?<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://1.bp.blogspot.com/-9Lb-4zSbTJg/WSRquw8nKxI/AAAAAAAAGqQ/apmPWIlKo1MnuC8N4AgtTNnYUAsrpPnNACLcB/s1600/penguin-suits-leadgener8-analysis-blog.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="130" src="https://1.bp.blogspot.com/-9Lb-4zSbTJg/WSRquw8nKxI/AAAAAAAAGqQ/apmPWIlKo1MnuC8N4AgtTNnYUAsrpPnNACLcB/s320/penguin-suits-leadgener8-analysis-blog.png" width="320" /></a></div>
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Lead generation is the marketing process of getting your target audience interested in your product or service and capturing their interest in order to sell to them.<br />
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Lead generation uses digital channels, such as websites, AdWords, social media, inbound marketing, retargeting, email newsletters and blogs, and informal text. Nowadays, almost everything can be tracked within digital channels. You can see the stats of almost anything that you do to market to your clients and generate leads. Do you wonder if your website is working for you? Are your AdWord campaigns giving you any conversions? Are your social media profiles providing your company any brand recognition? Is your website optimized for the appropriate keywords? Well, those are questions that many of our clients in the past have had and are why Penguin Suits has created our patented Lead Gener8 Analysis<span style="font-size: 65%;"><sup>TM</sup></span>.<br />
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<a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a>Penguin Suits looks at the performance of your website. In Google searches, we look at your social media profiles for engagement, as well as see if the keywords for which you think your website is optimized are what is really showing up on Search Engine Results Pages (SERP). Can your clients find you when they need to? Try Googling your business. Most people never google their own business. If you are not, you need to Google your business on a regular basis. You need to see what<br />
your clients see.<br />
<br />
Lead Generation is important to keep new work coming in the pipeline for your company. This allows it to grow. Tracking your lead generation will allow you to see what is working and not working, and make timely adjustments. It will allow you to wisely focus your marketing budget on campaigns that work and generate income and leads for your business. Monitoring your leads through Penguin Suits Lead Gener8 Analysis<span style="font-size: 65%;"><sup>TM</sup></span> allows you to see the results and track marketing campaigns. It allows you to effectively maximize your marketing budget and focus it on the best ways to reach your target audience.<br />
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When you use digital marketing there is a lot of noise. Therefore, your marketing efforts need to be focused and constantly monitored for effectiveness and validity. If something is working - GREAT - but do you know why? And how can we duplicate it with other campaigns? If something is not working, we need to see why and change it quickly. With digital marketing, messages can be changed quickly, saving you money, time and lost leads. Instead of finding customers with mass advertising and hoping the leads come in, now we can focus on being found, learning to build continuous relationships with buyers and tracking the results.<br />
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If your current marketing company is not giving you these type of statistics, call us. We can help you take an in-depth look at all your marketing and see how your marketing lead generation machine is working for you.<br />
<h5>
Debi Lamb-Burrows<br />Owner/Head Storyteller/Strategist<br />Penguin Suits<br />830.816.8238<br /><a href="http://www.penguinsuits.com/">www.penguinsuits.com</a></h5>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-75734009620476023552017-05-30T09:00:00.000-05:002017-07-06T15:57:25.566-05:0011 Tips to Help Optimize Your Website<div class="separator" style="clear: both; text-align: center;">
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<a href="https://2.bp.blogspot.com/-BJJf-OYnKCI/WSRsGniMnVI/AAAAAAAAGqc/xDSbzxf_ju4EBOhxYCkRLaU5Kfil-MiCgCLcB/s1600/11-tips-to-help-optimize-your-website.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="130" src="https://2.bp.blogspot.com/-BJJf-OYnKCI/WSRsGniMnVI/AAAAAAAAGqc/xDSbzxf_ju4EBOhxYCkRLaU5Kfil-MiCgCLcB/s320/11-tips-to-help-optimize-your-website.png" width="320" /></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div>
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Do you know how to check the effectiveness of your SEO and make sure all components are working to give you the best rankings in search engines and avoid Google penalties?<br />
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That can be challenging for SEO amateurs and specialists because of the constant effort it takes. Here are some tips to help with your site’s optimization and search engine ranking:<br />
<ol>
<li>Eliminate duplicate content</li>
<li>Track keywords in order to verify rankings for each page of your website</li>
<li>Keep your meta descriptions to about 150 characters to keep within the Google guidelines</li>
<li>Include keywords in your welcome message and a call to action</li>
<li>Use keywords in title tags for great optimization</li>
<li>Add a keyword to your URL for better ranking</li>
<li>Optimize image sizes</li>
<li>Add description ALT tags to every image</li>
<li>Create a blog and keep it timely</li>
<li>Make sure your site is mobile-optimized</li>
<li>Make sure your site has a fast load speed time</li>
</ol>
<a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=4389021719042039359" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a>These are the most important things you can do to your website to keep it ranking high in searches. These key points should be monitored and checked regularly. After all, if you build a great website and no one visits it, is it doing you or your business any good? We never want our clients to lose search engine ranking. If you have any questions or need some help, please let us know. Penguin Suits would love to help you with your successful website redesign.<br />
<h5>
Debi Lamb-Burrows<br />Owner/Head Storyteller/Strategist<br />Penguin Suits<br />830.816.8238<br /><a href="http://www.penguinsuits.com/">www.penguinsuits.com</a></h5>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-22375638146721959682017-05-23T09:00:00.000-05:002017-07-06T15:57:45.631-05:0010 Reasons Your Business Needs a Facebook Page<a href="https://1.bp.blogspot.com/-xlA5BxzBlzw/WRX9D9MtvzI/AAAAAAAAGo4/tth9ssgt-mwYInT7xvtcY7aImwHoySOBQCLcB/s1600/10-reasons-why-your-business-needs-facebook-page.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="130" src="https://1.bp.blogspot.com/-xlA5BxzBlzw/WRX9D9MtvzI/AAAAAAAAGo4/tth9ssgt-mwYInT7xvtcY7aImwHoySOBQCLcB/s320/10-reasons-why-your-business-needs-facebook-page.png" width="320" /></a>
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Your business needs a Facebook page and Penguin Suits is here to tell you 10 reasons why:<br />
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<ol>
<li><b>Increased Exposure to Potential Customers.</b> There are 1.19 BILLION USERS on Facebook!</li>
<li><b>Gather More Leads.</b> Gain followers, gather email addresses and garner the favor of influences. This can be done through contests, giveaways, and newsletters.</li>
<li><b>Lower Your Marketing Expenses.</b> Facebook business pages are free. You may incur some costs in maintaining your social media accounts, but those costs are nominal when compared to the cost of traditional print, radio or TV advertisements.</li>
<li><b>Reach a Targeted Audience.</b> Facebook can target your audience, based on demographics, age, sex, and interests. Remember there are 1.19 billion Facebook users to choose from when targeting. You can target customers within a 10-15 mile radius when running ads.</li>
<li><b>Use Facebook Insights.</b> Facebook Insights are easy to understand and follow. Facebook breaks it's Insights down by time of day and type of user. It is easy for you to track all the engagement online. Plus you can compare to past performances and adjust for better results.</li>
<li><b>Build Brand Loyalty.</b> Facebook is a place to build a customer base and sell products. By providing consistent quality, followers will share results with Facebook friends. Others rely on Facebook recommendations to make their purchasing decisions.</li>
<li><b>Increase Your Web Traffic.</b> Use your Facebook business page to drive traffic to your company's website. Facebook posts drive traffic to your website through content, giveaways and links.</li>
<li><b>Boost SEO.</b> Additional traffic to your site driven by Facebook clicks can increase your SERP.</li>
<li><b>Be Mobile-Ready.</b> The majority of Facebook users are accessing the website via their mobile devices. This creates additional ways for people to find your business when they need it. Facebook users access business hours of operation, address, reviews, and phone numbers to call directly from the Facebook mobile app.</li>
<li><b>Monitor Your Competition!</b> Facebook gives you a way to watch your competition's actions and allows you to see what is working and not working for them so you do not have to reinvent the wheel.</li>
</ol>
If Facebook feels daunting, Penguin Suits is here to help. We can create a page for you and even maintain it monthly. Maintaining social profiles like Facebook is just one of the many ways Penguin Suits helps generate leads for our clients. We want our clients to grow their businesses and flourish. If you have any questions, or need some help, please let us know. Penguin Suits would love to help with quality content for your Facebook page.<br />
<h5>
Debi Lamb-Burrows<br />Owner/Head Storyteller/Strategist<br />Penguin Suits<br />830.816.8238<br /><a href="http://www.penguinsuits.com/">www.penguinsuits.com</a></h5>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-49153508503348459362017-05-12T11:38:00.001-05:002017-05-15T11:20:34.650-05:00Big News in Website Optimization<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-i5LmtNuRHQY/WRXkmfrK1LI/AAAAAAAAGoo/sP7pA4wReWIBoyU71BVddp0v8DwfRyGPwCLcB/s1600/big-news-website-optimization-blogs.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="130" src="https://2.bp.blogspot.com/-i5LmtNuRHQY/WRXkmfrK1LI/AAAAAAAAGoo/sP7pA4wReWIBoyU71BVddp0v8DwfRyGPwCLcB/s320/big-news-website-optimization-blogs.png" width="320" /></a></div>
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NEWS FLASH - Blogs, Blogs, blogs and more blogs. Now, this is not really a news flash. We all know the one simple thing anyone can do for their website is to create new content.<br />
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And the simplest and most efficient way to create additional content for your website is to write blogs. It has been found that companies that publish blogs on their websites in a consistent fashion receive more traffic. In fact, if you publish 16 times a month you will receive almost 3.5 times more traffic than companies that published between 0-4 monthly posts.<br />
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OMG! Sixteen times per month, am I crazy!? That is 1 blog a day for every business day every month! I don't know about you, but I barely have time to run my business, let alone write about it. You might agree. However, this is what Google wants with their latest update.<br />
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If you are able to generate 1 new blog a day, imagine the traffic your website can have! Imagine the increased business leads you will have! You will be standing alone at the top of the search engines, getting generous amounts of new traffic and leads.<br />
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So, is it so hard to blog frequently? You know the benefits, you know the content, you know your customer base and how to reach them. I am guessing the main problem is a lack of time. Time is something that we all find ourselves short of on a daily basis. Time flies by. Time is something we lose track of, and never, ever have enough of. You could hire someone to work for you. Manage them, teach them your business, monitor their progress, and teach them how to blog, research topics, create titles, plan their editorial calendar and post. OK, now you are rolling your eyes. If you do not have the time to blog, how are you going to have time to do the hiring and training? Herein lies the reason more companies aren’t blogging more frequently. They don’t have the time or resources.<br />
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So what can you do? Hire a company to blog for you. Creating content is big business. A good marketing company can help you plan, publish and promote interesting, high-quality blogs on a regular basis for a fraction of what it will cost you to do it yourself.<br />
<br />
Penguin Suits can help you develop quality content on a regular basis; content that will increase your website's SEO and search engine results page (SERP) by generating additional leads for your business. In a short time, the increased business will more than pay for the additional cost to hire Penguin Suits to create high-quality content on a regular basis for your company's website.<br />
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This is just one of the many steps we take at Penguin Suits to assure that our clients’ ranking in the search engines grows when they work with us. We never want our clients to lose search engine visibility, and are constantly striving to increase their ranking. If you have any questions, or need some help, please let us know. Penguin Suits would love to help with high-quality content for your website.<br />
<h5>
Debi Lamb-Burrows<br />830.816.8238<br /><a href="http://www.penguinsuits.com/">www.penguinsuits.com</a></h5>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-50798722085341243022017-04-03T10:23:00.003-05:002017-04-03T10:46:04.538-05:00Penguin Suits Celebrates 15 Year Anniversary<a href="https://2.bp.blogspot.com/-go8vwp6wtoU/WOJo3yCph4I/AAAAAAAAGlM/OFd8-2gbAB8wSaO-eg6RMucMNhSgeFghwCLcB/s1600/Untitled%2Bdesign%2B%252813%2529.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://2.bp.blogspot.com/-go8vwp6wtoU/WOJo3yCph4I/AAAAAAAAGlM/OFd8-2gbAB8wSaO-eg6RMucMNhSgeFghwCLcB/s320/Untitled%2Bdesign%2B%252813%2529.jpg" width="320" /></a>The celebration is April 4th, 100 W. Hosack Street, Boerne, at 11:30. Please join us for ribbon cuttings, refreshments, games and prizes. Penguin Suits is an award-winning, client-centered, marketing and advertising agency, working and growing in Boerne, Texas.<br />
Penguin Suits has developed from a one-woman show working at home to an eight-person full-service ad agency. It works as the marketing department for small to medium businesses in Boerne, San Antonio and surrounding areas. Penguin Suits knows if they market their clients’ businesses with a great targeted message they will grow, and so will Penguin Suits. This philosophy has worked well for Penguin Suits and their clients.<br />
The Owner, Strategist and Head Storyteller, Debi Lamb-Burrows is the creative energy and the idea guru behind Penguin Suits, a certified woman owned business. As a graduate of the City of San Antonio's Small Business Boot Camp program, Debi also teaches the marketing classes to present students in the program. Debi is a member of the San Antonio Women’s Chamber and Hill Country Women in Business. Penguin Suits is an active member of San Antonio Manufacturer’s Association, Boerne Chamber of Commerce and San Antonio Chamber of Commerce.<br />
Debi said, “There is no substitute for hard work and great marketing. Hard work creates happy clients and a good reputation. Great marketing helps you spread the word of your reputation and happy clients enable you to grow your business. Along with that, you must choose wisely when it comes to your employees, nurture them and be sure they share your vision. I am blessed to have these keys in place to give Penguin Suits longevity. We hope to be in Boerne for another 15 years.”<br />
Penguin Suits wants our clients to focus on what they do best and leave the lead generation and marketing to us. When Penguin Suits is Your Outsourced Marketing Department, we take all the complex marketing tasks out of your company so business owners can focus on what matters most. The seasoned experts at Penguin Suits are experienced professionals committed to fulfilling lead generation expectations, revenue goals, and building a durable and meaningful brand that our clients’ market can embrace. We know business owners have a company to run, clients to attend to, and payroll to meet. The last things business owners need to worry about are Google Analytics, Facebook likes, or what to write in blog posts. Assign those details to Your Outsourced Marketing Department and know that all will be handled more professionally, at a lower cost, and with better results than hiring a generalist for all those roles.Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-70085996537796695302017-04-03T10:14:00.003-05:002017-04-03T10:46:14.904-05:00Boerne Business Monthly Features Penguin Suits<div style="background-color: white; color: #262626; font-family: Gudea; font-size: 18px; margin-bottom: 15px; margin-top: 15px;">
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<a href="https://3.bp.blogspot.com/-xrOVcmSffKA/WOJm3VYeVoI/AAAAAAAAGk8/jKc0uxUHrIUTZzMM4INKgH_Af8NqfVtjACLcB/s1600/penguin_suits-Boerne-Business-Monthly-2017.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="130" src="https://3.bp.blogspot.com/-xrOVcmSffKA/WOJm3VYeVoI/AAAAAAAAGk8/jKc0uxUHrIUTZzMM4INKgH_Af8NqfVtjACLcB/s320/penguin_suits-Boerne-Business-Monthly-2017.png" width="320" /></a></div>
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When Debi Lamb-Burrows, owner of Penguin Suits, a Boerne advertising/marketing firm, was only 9 she wrote her first press release.</div>
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“After dinner one evening, while the women washed the dishes, I sat with the men while they discussed what was happening with their businesses. I heard that my dad was planning to bring in a band to his restaurant/tavern to help business,” Burrows remarked.</div>
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Although adults back in the ‘70s thought children should be seen and not heard, the young girl spoke up.</div>
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“I suggested they put an announcement in the newspaper, but it appeared nobody knew what I was talking about.”</div>
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Not to be denied, she wrote a story about the band performing at her father’s restaurant on a yellow loose-leaf paper and presented it to the local newspaper along with a Polaroid picture.</div>
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“They ran it,” Burrows exclaimed. “Soon after I got to watch everyone come in and see the restaurant do really well.”</div>
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From that success grew a passion for marketing and promotion. In high school, she was the person who wrote about teacher recognitions, designed posters and invitations, and promoted all the dances.</div>
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“I knew what I was going to go to college for back when I was 9. I wanted to learn marketing to help small businesses,” she says.</div>
<h4 style="background-color: white; color: #262626; font-family: Nobile; font-size: 18px; font-style: italic; font-weight: 400; line-height: 25px; margin: 25px 0px 15px;">
Penguin Suits Is Born</h4>
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After college, Burrows landed a job working in public relations and advertising for the New York State Nurses Association. In 1992, she moved from New York to Texas with her 2-week-old son.</div>
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“Back then, the Internet was just starting. But I couldn’t afford a computer or do anything. So I started hand painting children’s clothes,” she says.</div>
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A Penguin outfit she made for her son drew raves from her local mom’s group. They wanted their own favorite animal outfit for their kids.</div>
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Soon after, Burrows put up a website and was marketing her shirts and designs across the country and even as far away as Germany. Her sales brought in enough money to buy a computer and start her marketing business in Boerne – proudly named Penguin Suits after the apparel which started it all. “That’s how Penguin Suits was born. My son’s original suit hangs in our office today,” she remarks.</div>
<h4 style="background-color: white; color: #262626; font-family: Nobile; font-size: 18px; font-style: italic; font-weight: 400; line-height: 25px; margin: 25px 0px 15px;">
Your Marketing Department</h4>
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After its incorporation in 2001, Penguin Suits evolved into a complete, one-source marketing company. Burrows and her staff of eight manage all aspects of marketing designed to generate customer leads for clients – from creating websites and logos to implementing comprehensive marketing campaigns.</div>
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Most of their clients come from Boerne, San Antonio, and surrounding communities. But they also serve a client in Dallas and another whose business is in New Mexico.</div>
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The challenges Burrows faced early on are similar to what the firm faces today.</div>
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“Businesses back then didn’t know what they needed to cost-effectively market their business. It’s nearly the same today,” she says.</div>
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“Many local business owners are really good at what they do, but they don’t know how to get the word out to their target market. That’s what we do best.</div>
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“And that’s why we promote ourselves as <em style="color: #b64754;">Your Marketing Department</em>. Our team of experts has mastered the complexity and technical aspects of today’s marketing. While most small businesses don’t have the time or expertise to market effectively, we do,” she says.</div>
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Burrows explains that one of their jobs is to educate people – for instance, why they should have a website, why they need a professional to design their business cards, or what is the best marketing strategy for their business.</div>
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A primary goal at Penguin Suits is to help local companies grow their business. And over the years, it has done that exceedingly well.</div>
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“We took on one business that was struggling. We redesigned their website, digital ads, and their entire marketing campaign. We focused all their SEO (search engine optimization) and within six months they grew their business 30%,” she says.</div>
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“We’ve taken other businesses where their social media was doing poorly and where they were spending considerable money on Google AdWords, but without seeing good results. By improving their social media, their website, and SEO, we were able to completely eliminate their AdWords budget. The result? They got more customer leads and eliminated spending hundreds of dollars a month on AdWords.”</div>
<h4 style="background-color: white; color: #262626; font-family: Nobile; font-size: 18px; font-style: italic; font-weight: 400; line-height: 25px; margin: 25px 0px 15px;">
Ensuring ROI</h4>
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To ensure clients’ get a good return on investment, Penguin Suits continuously evaluates all aspects of their marketing campaign. It’s part of the firm’s <em style="color: #b64754;">accountability process</em>. “We show clients how long we’ve worked on all parts of their campaign, the development we’ve done, the expected return, and what we’re doing to map that return. When things don’t go the way we want, we make adjustments until we get the desired result,” Burrows declares.</div>
<div style="background-color: white; color: #262626; font-family: Gudea; font-size: 18px; margin-bottom: 15px; margin-top: 15px;">
“I want to be sure my clients understand what we’re doing for them and where their money is going. I want them to know – when they succeed, we succeed.”</div>
<div style="background-color: white; color: #262626; font-family: Gudea; font-size: 18px; margin-bottom: 15px; margin-top: 15px;">
Written by Joseph Lilli</div>
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Debi Lamb-Burrows<br />830.816.8238<br /><a href="http://www.penguinsuits.com/" style="background: transparent; color: #7f7f7f; cursor: pointer; text-decoration: none; transition: color 0.2s ease-in-out;">www.penguinsuits.com</a></h5>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-38027770702617522432016-10-24T17:59:00.006-05:002016-10-24T18:14:46.324-05:00Website Redesign without Losing SEOTo do a website redesign or not to do a website redesign? That is the Question.<br />
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Websites need to be redesigned periodically. Some of the reasons include:<br />
<br />
<ul>
<li>Change the website look</li>
<li>Rebrand</li>
<li>Update and switch to a new mobile responsive theme recommended by Google</li>
</ul>
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But the question often arises: Will I lose my SEO when I redesign my website? That is a possibility. But not if you take the proper steps to ensure you will not lose your website SEO. The following steps must be taken for a successful site redesign without losing SEO.<br />
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When redesigning your website, there are a number of things to do to make sure that your rankings and SEO performance will not be negatively affected.<br />
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<br />
<ul>
<li>Set up the new website on a temporary URL</li>
<li>Don’t index your test site - Google does not crawl a temp site</li>
<li>Crawl site and create a list of all pages from your OLD website pages, links, structure</li>
<li>Audit the old site</li>
<ul>
<li>Descriptions, tags, keywords, images, titles, alt tags</li>
</ul>
<li>Crawl new site and compare to old website</li>
<ul>
<li>Descriptions, tags, keywords, images, titles, alt tags, Pages, links, structure</li>
</ul>
<li>Analyze and compare the old and new websites to match up your data</li>
<li>Create page-by-page 301 redirections to redirect old URLs to new URLs</li>
<ul>
<li>Search engines won’t consider the new pages as different pages</li>
<li>Points all old page links to new pages</li>
<li>Transfers old URL to the new website</li>
<li>Redirects search engines to new URL</li>
<li>Ensures that all old bookmarks, social media and links will work with new website</li>
</ul>
<li>Reinstall Analytics codes</li>
<li>Unblock site</li>
<li>Switch to the new website and submit to Google (all at once) Google’s recommendation is to do it all at once since this will expedite crawling.</li>
<li>Verify new website with Google Webmaster tools</li>
<li>Use FETCH AS GOOGLE to check that Google can properly read the new website</li>
</ul>
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These are some of the steps we take at Penguin Suits to assure that our clients’ ranking in the search engines grows with the work Penguin Suits performs on their websites. We never want our clients to lose search engine ranking. If you have any questions, or need some help, please let us know. Penguin Suits would love to help you with your successful website redesign.<br />
<br />
Debi Lamb-Burrows<br />
830.816.8238<br />
<a href="http://www.penguinsuits.com/">www.penguinsuits.com</a>Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-76775651870033956042016-09-23T17:42:00.000-05:002016-10-24T18:19:38.164-05:00How to Grow Your Mailing List – Also Known as Growing LeadsSo, what’s all the buzz about having an email newsletter or mailing list sign-up on your website? What’s the point if people rarely sign up? Well, there are many strategies you use to generate interest in joining your list.
how to grow mailing list.<br />
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<a href="https://3.bp.blogspot.com/-7zKQPTDU7vM/WA6W_kH3-HI/AAAAAAAAGds/gNt2SIFPBgM4EkKVFfvTQJToKZUv8icAQCLcB/s1600/how-to-grow-your-mailing-list-blogger.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://3.bp.blogspot.com/-7zKQPTDU7vM/WA6W_kH3-HI/AAAAAAAAGds/gNt2SIFPBgM4EkKVFfvTQJToKZUv8icAQCLcB/s1600/how-to-grow-your-mailing-list-blogger.jpg" /></a></div>
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<b>1. Put Your Sign-up Front and Center on Your Homepage.</b><br />
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To encourage people to sign up, give the list value by offering a deal or savings. The offer serves as a call-to-action with the opt-in box being the main focus. Consider offering a monthly newsletter of helpful tips or monthly sales and discounts.<br />
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<b>2. Use of a Featured Sign-up Box Should Be Engaging and Above the Fold.</b><br />
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Place an eye-catching sign-up box above the fold so it is immediately visible to users. This will not interrupt your readers, and act as a draw for interested subscribers.<br />
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<b>3. Give Away Content with the Sign-Up.</b><br />
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In exchange for opting in to your mailing list, you can give users access to information. When readers click your download link, use a pop-up box to ask for their email address. Once they enter an email address and complete the form, they are given access to the download of your choice. Bonus content should be highly relevant and hot. The more enticing the offer, the more likely you are to get the sign-up.<br />
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<b>4. Implement a Scroll-Triggered Box.</b><br />
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A scroll-triggered opt-in box doesn’t cover up content or interrupt the visitor’s reading. A scroll-triggered box sits in the corner of your website and moves down when the reader reaches a pre-determined point on your site. You decide when you want the box to be activated.
join our mailing list<br />
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<a href="https://1.bp.blogspot.com/-UXk4oycBH4w/WA6OI_O7JAI/AAAAAAAAGdI/EEliOhzXJwYPGZwFjFwKm1hVibImRiCYgCLcB/s1600/join-our-mailing-list.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="153" src="https://1.bp.blogspot.com/-UXk4oycBH4w/WA6OI_O7JAI/AAAAAAAAGdI/EEliOhzXJwYPGZwFjFwKm1hVibImRiCYgCLcB/s320/join-our-mailing-list.jpg" width="320" /></a></div>
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<b>5. Exit Pop-Up Box.</b><br />
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An exit pop-up box is a message that displays to users as they are attempting to navigate away from your site. Although many people hate exit pop-up boxes, they can be effective. A good pop-up design with an effective call-to-action can generate sign-ups.<br />
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Collecting contact info can be tricky. Try some of these ideas and see which ones work best for you.
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Growing your mailing list can grow your business by generating leads. It is important to try new ideas to keep the leads coming in. If you have any questions, or if we can help you with any of these ideas, let us know.<br />
<br />
Debi Lamb-Burrows
<br />
830.816.8238
<br />
<a href="http://www.penguinsuits.com/">www.penguinsuits.com</a>Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-76851987570839232462016-09-06T12:16:00.001-05:002016-10-24T17:36:57.009-05:00Best Practices for Using Images in Emails<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; mso-outline-level: 4;">
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<span style="font-family: "cambria" , serif;"><b><span style="font-size: large;">Email
Campaign Best Practices</span></b><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt;">Emails campaigns are
one of the best ways to reach your market, if they are done correctly. Here are some tips that if you follow will
increase your return on investment. <o:p></o:p></span></div>
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<b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt;">1. <o:p></o:p></span></b><span style="font-family: "cambria" , serif;"><b>Limit the Use of Images in the Top Two Inches of Your Email</b></span></div>
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<span style="font-family: "cambria" , serif;">Most subscribers scan your email to decide if they want to read it. This happens in the preview panel. That means you have two inches and 30 seconds to convince a subscriber to continue reading. You need to be sure to get compelling text into the top two inches of your email template in order to get your audience to open it. If you are using an image, the size is usually 700 pixels across and no more than 75 pixels in height. Be sure to incorporate a small, but engaging, graphic in the top two inches of your email template. The most important message in your email needs to be in the top two inches</span><span style="font-family: "cambria" , serif; font-size: 12pt;">.</span></div>
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<b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt;">2. <o:p></o:p></span></b><span style="font-family: "cambria" , serif;"><b>Never Send an Email That Is One Big Image or All Images</b></span></div>
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<span style="font-family: "cambria" , serif;">Although that single image may be visually amazing, it doesn't matter if no one sees it. The only fact you need to worry about is that half of the people to whom you sent the email never saw the graphic. Not only did the image not load when they opened their email, but because there was no text in the top two inches telling them why it was important, they never downloaded your images at al</span><span style="font-family: "cambria" , serif; font-size: 12pt;">l.</span></div>
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<b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt;">3. <o:p></o:p></span></b><span style="font-family: "cambria" , serif;"><b>Don't Trap Important Messages or Links in Images</b></span></div>
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<span style="font-family: "cambria" , serif;">For the reasons above, avoid sending emails that are entirely image files. You also want to avoid trapping critical messages in image files they may never see. Links in email templates should always be 6:00 text links. If you really want to use a graphic button to indicate a place to click, you should always include a text link below it. What's the basic rule? If it's something your readers or subscribers absolutely need to know, it needs to be in text, even if that text is in addition to a graphic</span><span style="font-family: "cambria" , serif; font-size: 12pt;">.</span></div>
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<b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt;">4. </span></b><span style="font-family: "cambria" , serif;"><b>Always Provide Alt and Title Text</b></span></div>
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<span style="font-family: "cambria" , serif;">Alt text is the html coded text that appears when an image doesn't load. Title text is the hover text that appears when a user passes their mouse over an image. However, in some web browsers, such as Firefox, title text is used in the same way that alt text is. Why are alt text and title text important to you? Since at least half of your subscribers will not see your image files, they will not get that message. For those images that don't load, seeing an alternative piece of text that describes the image means you have not wasted the space in your email. You've used the space to convey an important message, even if the image didn't load.</span><br />
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<span style="font-family: "cambria" , serif;">Of course, what you write for your title and alt text is equally important. Have your title be a call-to-action to enhance the message of your email. It’s our belief that, given the speed with which users will scan your email, you will get better results by using the alt and title text to incite direct action.</span></div>
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<b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt;">5. </span></b><span style="font-family: "cambria" , serif;"><b>Thirty Percent is a Good Rule</b></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt;">What's a basic, good rule to follow when designing an email template? Only use about thirty percent of your available space for images. Thirty percent means that you'll still have enough images to entice users, but you won't be in danger of either creating spam problems for yourself or your subscriber. Keep in mind: Email does not operate like a print collateral piece, or like a webpage. It has usability and functionality issues that require design adaptations.<o:p></o:p></span></div>
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<b><span style="font-family: "cambria" , "serif"; font-size: 12.0pt;">6. Do Not Make Images
Files Too Large<o:p></o:p></span></b></div>
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<span style="font-family: "cambria" , serif;">Finally, for the email images that you do use in your email template, avoid making the files too large. This is not only from a space perspective, but large image files can create significant spam and email deliverability issues. Small, compressed, well-formatted images are the key to the successful use of email images.</span><br />
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<span style="font-family: "cambria" , serif;">In summary, remember all the following key points when deciding to use image in your email templates:</span><br />
<ul>
<li>Do not overuse images in the critical top two inches of your email</li>
<li>Do not send emails that are entirely comprised of images</li>
<li>Do not trap important calls to action in images</li>
<li>Always provide alt text and title text for your images</li>
<li>Do not devote more than thirty percent of your email to images</li>
<li>Keep image files small, compressed, and optimize</li>
</ul>
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<span style="font-family: "cambria" , serif;">Images are an important part of a successful email template. Simply follow the best practices above, and you'll be sure to find the middle ground between images that enhance your email template performance and images that create email deliverability and performance issues. I hope these marketing tips make your campaigns more effective.</span><br />
<span style="font-family: "cambria" , serif;"><br /></span>
<span style="font-family: "cambria" , serif;">If you have any questions, contact Penguin Suits. We are Your Marketing Department and we are here to help.</span><br />
<span style="font-family: "cambria" , serif;"><br /></span>
<span style="font-family: "cambria" , serif;">Debi Lamb-Burrows</span><br />
<span style="font-family: "cambria" , serif;">830.816.8238 </span><br />
<span style="font-family: "cambria" , serif;">www.penguinsuits.com</span></div>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-75466410448397891052016-07-06T10:30:00.000-05:002017-04-03T10:47:07.078-05:00Building your B2B Social Media - draft<div style="background: white; vertical-align: baseline;">
<a href="https://1.bp.blogspot.com/-eL8HCEXChzo/VUpqcVPa7WI/AAAAAAAAEgg/Pm_70UYcv8807-6SgYFqvmcYb45hJWBWACPcB/s1600/social_media_globe.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://1.bp.blogspot.com/-eL8HCEXChzo/VUpqcVPa7WI/AAAAAAAAEgg/Pm_70UYcv8807-6SgYFqvmcYb45hJWBWACPcB/s320/social_media_globe.png" width="316" /></a><span style="border: 1pt none; font-family: "cambria" , serif; padding: 0in;">When social media first launched, many companies were skeptical that this new thing would not work. Today, if you are not on social media, you are missing the boat. Approximately 87% of B2B marketers use social media. However, many of them do not use it consistently or well. There is no denying that social media can be used to build brand affinity and increase engagement for B2B companies. Here are a few suggestions on how to build your social media presence. </span><span style="font-family: "cambria" , serif;"><o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt;"><b>Highlight Customers & Community</b><o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt;">Because of the loyalty that is often built with consumer products, brands have a lot of opportunities to feature their customers, or online community. Featuring different people from outside of the organization is a fantastic way to better connect with your audience.<o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt;">Incorporating an email newsletter is a great way to connect with your target audience. A newsletter can highlight individuals in a super creative way other people can appreciate.<o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt;"><b>Support Content Marketing Initiatives</b><o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt;">Great companies start their social media with great content. A company with a great LinkedIn feed. Instead of simply sharing a product list or their latest news, they’re creating video content their audience will find interesting. Share info that will be interesting to your audience, not just selling. Selling does not work for social.<o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt;"><b>Show The Human Side of Your Company</b><o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt;">Many B2B companies have built their business around process, technology, and reliability. However, that direction often cuts out one of the most important elements of a company, the people that are a part of the experience. Tell stories about your employees - the volunteer work they do, or why they love their jobs. <o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt;"><b>Heighten the Anticipation</b><o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt;">When you have a new release or something exciting to share with your customers, it’s a great idea to publish teasers on social media that create anticipation. This can help keep people glued to your feed waiting to see what happens next.<o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt;">Creativity and building anticipation around an event or unveiling isn’t relegated only to B2C companies. Check out the Christmas Campaign that we created. This year it involves our clients. <a href="http://www.penguinsuits.com/christmas-travels/">http://www.penguinsuits.com/christmas-travels/</a> . The campaign will be shared on social media as well. Getting people excited to see where Phineas will go next. Phineas is our mascot.<o:p></o:p></span></div>
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<span style="font-family: "cambria" , serif;">I hope these marketing tips make your campaigns more effective. </span><br />
<span style="font-family: "cambria" , serif;">If you have any questions, Penguin Suits. We are Your Marketing Department and we are here to help. </span><br />
<span style="font-family: "cambria" , serif;">Debi Lamb-Burrows</span><br />
<span style="font-family: "cambria" , serif;">830.816.8238</span><br />
<span style="font-family: "cambria" , serif;">www.penguinsuits.com </span><br />
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Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-11089128989071106912016-06-29T10:30:00.000-05:002016-09-01T12:40:30.135-05:00Getting your Website to show up in Local Search Engine Results<div class="MsoNormal">
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Getting your website found by your customers is the reason you publish a website. Good local SEO is a powerful way to get your business found on search engines. Whether you own a store, are a local HVAC Company, or or have a great restaurant, local
SEO can help get your name in front of your your clients.<o:p></o:p></div>
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There are many steps you can take to increase your company's exposure to your customers for your SEO:</div>
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<ul>
<li>Put relevant content on your website</li>
<li>Make sure
your website site is responsive, mobile friendly, and loads fast</li>
<li>Be sure your complete address is on the site - city
name + product or service in page title</li>
<li>Add local content</li>
<li>Keywords in descriptions and images on the page</li>
<li>Embed your google map on the page</li>
<li>Add
Schema tags</li>
<li>Use relevant keywords throughout the content on the site</li>
<li>Create a page for each location using the above techniques</li>
<li>Add your blog post to site</li>
<li>Add
social sharing buttons to your posts</li>
<li>Publish at least two times monthly to your blog</li>
</ul>
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These steps will help you to really reach your local audience and improve your SEO results. This will improve your search engine presence and reach to your target audience. </div>
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<br /></div>
<div class="separator" style="clear: both;">
I hope these marketing tips make your campaigns more effective. </div>
<div class="separator" style="clear: both;">
If you have any questions, Penguin Suits. We are Your Marketing Department and we are here to help. </div>
<div class="separator" style="clear: both;">
Debi Lamb-Burrows</div>
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830.816.8238</div>
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www.penguinsuits.com </div>
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Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-79532853183444367382016-06-22T16:00:00.000-05:002016-09-01T12:40:48.804-05:0012 SEO Tips<h2 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: raleway; font-size: 37px; font-weight: normal; line-height: 41px; margin: 0px 0px 28px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
12 SEO Tips</h2>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
To optimize your whole site for search engines, you’ll need to follow these basic tips:<em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></em><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></strong></div>
<h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: raleway; font-size: 30px; font-weight: normal; line-height: 38px; margin: 0px 0px 25px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
1. Make the website about one thing.</h3>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
It can be about other stuff, too, but choose <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">one</em> primary topic that is most essential to your message.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
This step is important, so you may want to do a little <a href="http://goinswriter.com/choosing-seo-keywords/" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #dd3333; margin: 0px; padding: 0px; text-decoration: none; transition: 0.3s; vertical-align: baseline;" target="_blank" title="Choosing SEO Keywords">keyword</a> research before choosing a topic.<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></strong></div>
<h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: raleway; font-size: 30px; font-weight: normal; line-height: 38px; margin: 0px 0px 25px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
2. Mention keywords where they matter most.</h3>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
If you’re on WordPress, you can change a lot of this in the <a href="http://en.support.wordpress.com/settings/general-settings/" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #dd3333; margin: 0px; padding: 0px; text-decoration: none; transition: 0.3s; vertical-align: baseline;" target="_blank" title="Wordpress General Settings">General Settings</a> or through a plugin like <a href="http://wordpress.org/extend/plugins/all-in-one-seo-pack/" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #dd3333; margin: 0px; padding: 0px; text-decoration: none; transition: 0.3s; vertical-align: baseline;" target="_blank" title="All in One SEO Pack">All in One SEO Pack</a> (which I use).<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></strong></div>
<h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: raleway; font-size: 30px; font-weight: normal; line-height: 38px; margin: 0px 0px 25px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
3. Link to internal pages on your site.</h3>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></strong></div>
<h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: raleway; font-size: 30px; font-weight: normal; line-height: 38px; margin: 0px 0px 25px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
4. Use a permalink structure that includes keywords.</h3>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
Some sites have “ugly” <a href="http://en.wikipedia.org/wiki/Permalink" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #dd3333; margin: 0px; padding: 0px; text-decoration: none; transition: 0.3s; vertical-align: baseline;" target="_blank" title="Permalink">permalink</a> structures that use numbers to identify pages.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
Don’t do this. It’s bad for SEO and just doesn’t look good.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
Use a URL structure that includes text, and make sure you include keywords in your URLs.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
So instead of having a page’s URL be this:</div>
<blockquote class="one-liner" style="background: rgb(245, 245, 245); border: 0px; color: #6d6d6d; font-family: freight-text-pro; font-size: 22px; line-height: 30px; margin: 0px 0px 25px; outline: 0px; padding: 20px 20px 20px 88px; quotes: none; vertical-align: baseline;">
<div style="background: transparent; border: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
<em style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">http://yoursite.com/?p=12</em></div>
</blockquote>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
It should look more like this:</div>
<blockquote class="one-liner" style="background: rgb(245, 245, 245); border: 0px; color: #6d6d6d; font-family: freight-text-pro; font-size: 22px; line-height: 30px; margin: 0px 0px 25px; outline: 0px; padding: 20px 20px 20px 88px; quotes: none; vertical-align: baseline;">
<div style="background: transparent; border: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
<em style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">http://yoursite.com/coolpage/</em></div>
</blockquote>
<h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: raleway; font-size: 30px; font-weight: normal; line-height: 38px; margin: 0px 0px 25px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
5. Remove anything that slows down your website.</h3>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
<a href="http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #dd3333; margin: 0px; padding: 0px; text-decoration: none; transition: 0.3s; vertical-align: baseline;" target="_blank" title="Using Site Speed in Web Search">Page load times</a> are important, so get rid of any non-essentials that bog down your website.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
These may including music players, large images, flash graphics, and unnecessary plugins.<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></strong></div>
<h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: raleway; font-size: 30px; font-weight: normal; line-height: 38px; margin: 0px 0px 25px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
6. Use keywords in your images.</h3>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
Include words that reflect your site topic in the image title, description, and <a href="http://en.wikipedia.org/wiki/Alt_attribute" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #dd3333; margin: 0px; padding: 0px; text-decoration: none; transition: 0.3s; vertical-align: baseline;" target="_blank" title="Alt attribute for images">alt attributes</a>.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
Also, re-title the file name if it doesn’t reflect your main keywords (e.g. <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">writing-tips.jpg</em> instead of <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">d1234.jpg</em>).<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></strong></div>
<h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: raleway; font-size: 30px; font-weight: normal; line-height: 38px; margin: 0px 0px 25px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
7. Link to other websites with relevant content.</h3>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
You can do this by including a blogroll, link list, or <a href="http://goinswriter.com/resources" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #dd3333; margin: 0px; padding: 0px; text-decoration: none; transition: 0.3s; vertical-align: baseline;" target="_blank" title="Resources for Writing">resources page</a> on your website.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></strong></div>
<h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: raleway; font-size: 30px; font-weight: normal; line-height: 38px; margin: 0px 0px 25px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
8. Update your website frequently.</h3>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></strong></div>
<h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: raleway; font-size: 30px; font-weight: normal; line-height: 38px; margin: 0px 0px 25px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
9. Make sure your website is indexed in search engines.</h3>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
A lot of search engines will automatically find and index your content, but don’t count on it.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. (You can <a href="http://tentblogger.com/add-blog-google/" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #dd3333; margin: 0px; padding: 0px; text-decoration: none; transition: 0.3s; vertical-align: baseline;" target="_blank" title="Add Your Blog to Google">add them directly</a>, if they’re not.)<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></strong></div>
<h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: raleway; font-size: 30px; font-weight: normal; line-height: 38px; margin: 0px 0px 25px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
10. Have other websites link to you.</h3>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works).</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
My counsel is to spend the time you might spend trying to convince somebody to link to you on just writing great content. And, start <a href="http://goinswriter.com/guest-posting/" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #dd3333; margin: 0px; padding: 0px; text-decoration: none; transition: 0.3s; vertical-align: baseline;" target="_blank" title="Guest Posting">guest posting</a> on other blogs.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
Regardless of what you do, know that inbound links are essential to <a href="http://goinswriter.com/seo-guide/" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #dd3333; margin: 0px; padding: 0px; text-decoration: none; transition: 0.3s; vertical-align: baseline;" target="_blank" title="Search Engine Optimization (SEO) Guide">SEO</a>.<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></strong></div>
<h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: raleway; font-size: 30px; font-weight: normal; line-height: 38px; margin: 0px 0px 25px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
11. Stop changing your domain name.</h3>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
The <a href="http://seoexample.co.uk/url-age" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #dd3333; margin: 0px; padding: 0px; text-decoration: none; transition: 0.3s; vertical-align: baseline;" target="_blank" title="URL Age">age of your URL</a> is a factor in your site’s search ranking, so be patient.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
If you’re launching a new blog every six months, you’ll never see your site get the value it deserves.<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></strong><strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></strong></div>
<h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: raleway; font-size: 30px; font-weight: normal; line-height: 38px; margin: 0px 0px 25px; outline: 0px; padding: 0px; text-align: center; vertical-align: baseline;">
12. Write like a human.</h3>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
None of the above matters if you create content that sounds like a robot wrote it.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
Write great stuff, follow the steps above, have patience, and you’ll see results.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: freight-text-pro; font-size: 19px; line-height: 29px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
I realize that many of you have already started blogging, but many of these tips can be applied retroactively. And once you've done this, you can start writing regular content. For more about writing SEO pages, read the next article in this series: <a href="http://goinswriter.com/seo-pages/" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black; margin: 0px; outline: none; padding: 0px; text-decoration: none; transition: 0.3s; vertical-align: baseline;" target="_blank" title="Writing SEO Pages">The Idiot-Proof Basics to Writing SEO Pages</a>.</div>
<div style="border: 0px; margin-bottom: 25px; outline: 0px; padding: 0px; vertical-align: baseline;">
<div style="font-size: 19px; line-height: 29px;">
If you’re curious as to how well your site is performing on search engines, you can use a free website SEO tool like <a href="http://websitegrader.com/" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #dd3333; margin: 0px; padding: 0px; text-decoration: none; transition: 0.3s; vertical-align: baseline;" target="_blank" title="Website Grader">Website Grader</a>.</div>
<div style="font-size: 19px; line-height: 29px;">
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Information citation: http://goinswriter.com/website-seo-tips/</div>
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I hope these marketing tips make your campaigns more effective. </div>
<div class="separator" style="clear: both;">
If you have any questions, Penguin Suits. We are Your Marketing Department and we are here to help. </div>
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Debi Lamb-Burrows</div>
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830.816.8238</div>
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www.penguinsuits.com </div>
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Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-15716117380899380162016-06-20T16:00:00.000-05:002016-06-20T16:00:41.559-05:00Penguin Suits Wins 2016 International Creative Award!<table border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="border-collapse: collapse; border: 0px; max-width: 600px !important; width: 100%px;"><tbody>
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Penguin Suits Wins 2016 International<br />Creative Award!</h1>
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Boerne, TX, May 2016 - Out of more than 5,000 submissions from 21 countries, Penguin Suits was named Bronze winner in the 2016 Summit Creative Award® competition for the complete rebrand/redesign of Gold Research.</div>
<div style="text-align: left;">
“Penguin Suits has completely transformed our marketing strategy and company brand. My company’s new brand shows Gold Research, Inc. as the great and experienced company that it is. I wish I had used Penguin Suits earlier in my company’s growth. They will market you in style!” said Nitin Sharma, CEO of Gold Research, Inc.<br />
The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small-to-medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 22nd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size, and has become a coveted honor.<br />
This year’s panel of international judges included professionals from the United States, Canada, Brazil, England, Sweden, Sultanate of Oman, Australia, and Russia. <br />
Entries are judged against a stringent set of standards. The Board of Judges chose Penguin Suits for its innovative and creative concept, strong execution, and the ability to communicate and persuade.<br />
“Winning a Summit Creative Award is an exciting accomplishment, with vetted judges, tough criteria, and the blind judging processes. This award is a validation, from industry leaders, of the quality of work we provide for our clients,” said Debi Lamb-Burrows, Head Storyteller at Penguin Suits. “We are ecstatic to have been chosen.”</div>
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Penguin Suits Welcomes Two New<br />Talented Designers!</h1>
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<tr><td align="left" class="mcnImageCardBottomImageContent" style="padding: 0px;" valign="top"><img alt="" class="mcnImage" src="https://gallery.mailchimp.com/3e293cd113f1842b9624f6ba2/images/3833a665-4c55-446a-8301-9495d953d0d0.jpg" style="border: 0px; height: auto; max-width: 750px; outline: none; vertical-align: bottom;" width="264" /></td></tr>
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<strong>John Pastrano II</strong><br />
<em>Master of Puns</em><br />
John graduated from Schreiner University with a B.A. in Graphic Design. He enjoys being active outside with his pup Dallas, photography and bike riding. Some of his other skills involve quoting movies and TV shows, climbing trees and making awesome puns.<br />
His favorite quote is from <em>Parks and Recreation</em>: “Time is money, money is power, power is pizza, and pizza is knowledge!"</div>
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<span style="font-size: 18px;"><strong>Welcoming for the Summer,<br />Our New Intern</strong></span></div>
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<tr><td align="left" class="mcnImageCardBottomImageContent" style="padding: 0px;" valign="top"><img alt="" class="mcnImage" src="https://gallery.mailchimp.com/3e293cd113f1842b9624f6ba2/images/a163da2f-ff89-472c-8f71-4f895e6623ea.jpg" style="border: 0px; height: auto; max-width: 1097px; outline: none; vertical-align: bottom;" width="264" /></td></tr>
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Kaitlyn is senior at Schreiner University where she is studying to receive her BFA in Communication Design. Kaitlyn will graduate in 2017.</td></tr>
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<tr><td align="left" class="mcnImageCardBottomImageContent" style="padding: 0px;" valign="top"><a class="" href="http://www.penguinsuits.com/" target="_blank" title=""><img alt="" class="mcnImage" src="https://gallery.mailchimp.com/3e293cd113f1842b9624f6ba2/images/e499d9c1-b310-4e20-8e65-d20f8bb1b57e.jpg" style="border: 0px; height: auto; max-width: 600px; outline: none; text-decoration: none; vertical-align: bottom;" width="264" /></a></td></tr>
<tr><td class="mcnTextContent" style="font-family: Helvetica; font-size: 14px; line-height: 21px; padding: 9px 18px; text-align: center; word-break: break-word;" valign="top" width="246">Click on the logo to visit<br />
our website!</td></tr>
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<strong>Lauren Pecor</strong><br />
<em>Conjurer of Myths</em><br />
When Lauren was a child, her family moved often which helped formulate some unique life stories. Lauren lived in Germany for 5 years and studied abroad in Italy. Lauren’s European adventures fostered her deep appreciation of the various forms of art and architecture.<br />
In 2014, Lauren obtained her BFA in Communication Design from Schreiner University. She likes to watch movies, play video games and paint watercolor flowers in her spare time</div>
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Red Nose Day</td></tr>
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<tr><td align="left" class="mcnImageCardBottomImageContent" style="padding: 0px;" valign="top"><a class="" href="http://www.penguinsuits.com/hard-working-websites" target="_blank" title=""><img alt="" class="mcnImage" src="https://gallery.mailchimp.com/3e293cd113f1842b9624f6ba2/images/561f9adc-1624-4be1-b004-e39a3f26f367.png" style="border: 0px; height: auto; max-width: 232px; outline: none; text-decoration: none; vertical-align: bottom;" width="232" /></a></td></tr>
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get your free evaluation.</td></tr>
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<tr><td id="templateFooter" style="background-color: #fafafa; border-bottom-width: 0px; border-top-width: 0px; padding-bottom: 9px; padding-top: 9px;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter">
<tr><td class="mcnTextBlockInner" style="padding-top: 9px;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody>
<tr><td class="mcnTextContent" style="color: #656565; font-family: Helvetica; font-size: 12px; line-height: 18px; padding: 0px 18px 9px; text-align: center; word-break: break-word;" valign="top">Penguin Suits, a client-centered, marketing and advertising agency, believes every business has a story to tell. As experienced and creative authors of great brand messages for more than 15 years, they tell businesses’ stories to the world. Penguin Suits takes the time to learn each client’s story in order to develop marketing messages for all their marketing needs, from websites and SEO, to brochures and billboards. By developing individualized marketing plans, Penguin Suits instills clients with confidence in a results-oriented relationship that is creative, daring, ethical, transparent and collaborative. Penguin Suits is a member of Public Relations Society of America, American Marketing Association, Hill Country Women in Business, San Antonio Woman’s Chamber of Commerce, Boerne Chamber of Commerce and a graduate of the BE San Antonio program.</td></tr>
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<strong>Our mailing address is:</strong><br />
100 W Hosack St 102<br />
Boerne, Texas 78006</td></tr>
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Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-6426800850231885262015-12-01T13:22:00.000-06:002015-12-01T13:24:34.500-06:00Penguin Suits 2015 Christmas Adventure<div class="MsoNormal">
<span style="border: none windowtext 1.0pt; font-family: "cambria" , "serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin; padding: 0in;"><b>Christmas
is filled with people traveling to visit family and friends near and far. </b><o:p></o:p></span></div>
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<a href="http://1.bp.blogspot.com/-GMNGxswAp-U/Vl3z7fPgCZI/AAAAAAAAF-4/FqJJ4D1ksjg/s1600/Christmas2015-postcard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="215" src="http://1.bp.blogspot.com/-GMNGxswAp-U/Vl3z7fPgCZI/AAAAAAAAF-4/FqJJ4D1ksjg/s320/Christmas2015-postcard.jpg" width="320" /></a></div>
<span style="border: none windowtext 1.0pt; font-family: "cambria" , "serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin; padding: 0in;"><br /></span></div>
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<span style="border: none windowtext 1.0pt; font-family: "cambria" , "serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin; padding: 0in;">This
year we, at Penguin Suits have decided to send our trusty mascot, Phineas J.
Penguin, traveling for the Holidays – Christmas, Hanukkah, Diwali, etc. He
would like to see how the different Penguin Suits family and friends celebrate
their holidays. <o:p></o:p></span></div>
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<span style="border: none windowtext 1.0pt; font-family: "cambria" , "serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0in; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin; padding: 0in;">Follow
Phineas’ travels right here. We'll post photos of his adventures and as he
travels to visit as many of you as he can. </span><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Maybe he will event visit you!<o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Debi Lamb-Burrows<o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Penguin suits<o:p></o:p></span></div>
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<a href="http://www.penguinsuits.com/"><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">www.penguinsuits.com</span></a><span style="font-family: "cambria" , "serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-66235058763495915482015-12-01T12:02:00.000-06:002016-09-01T12:41:11.183-05:00How to Kill Your Social Media Marketing Campaign<div style="background: white; line-height: 150%;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-XqQTAR5irCk/Vl3vdHZo3iI/AAAAAAAAF-U/4nbHe4Zi7ws/s1600/penguin%2Bsuits%2BSocialMediaCampaign.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="203" src="https://1.bp.blogspot.com/-XqQTAR5irCk/Vl3vdHZo3iI/AAAAAAAAF-U/4nbHe4Zi7ws/s320/penguin%2Bsuits%2BSocialMediaCampaign.jpg" width="320" /></a></div>
<span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; line-height: 150%;">Social
media marketing can be a good thing or a bad thing. Done correctly, it can increase your
exposure, increase your market share and increase your bottom line. Done incorrectly it can be detrimental to
your business on every level.<o:p></o:p></span></div>
<div style="background: white; line-height: 150%;">
<span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; line-height: 150%;">One
perfectly timed post could go viral and send thousands of new followers to your
website and Boom! One terrible horrible post, and instantly turn away even your
most loyal followers.</span><span style="font-family: "courier new"; font-size: 10.5pt; line-height: 150%;"><o:p></o:p></span></div>
<div style="background: white; line-height: 150%;">
<span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; line-height: 150%;"><br /></span></div>
<div style="background: white; line-height: 150%;">
<span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; line-height: 150%;">So
what do you do? How do you know what to
not to do? Here are a couple of Big no
no’s that will kill a social media campaign faster than bad food can kill a party.</span><span style="font-family: "courier new"; font-size: 10.5pt; line-height: 150%;"><o:p></o:p></span></div>
<div style="background: white; line-height: 150%;">
<strong><span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; font-weight: normal; line-height: 150%;">I hope this goes without
saying, but posting offensive material. No
one wants to read nasty off color, sexist, racial or offensive material. This is preventable when you pick the right
person to administer the social media marketing campaign and provide good
guidelines. </span></strong><span style="font-family: "courier new"; font-size: 10.5pt; line-height: 150%;"><o:p></o:p></span></div>
<div style="background: white; line-height: 150%;">
<strong><span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; font-weight: normal; line-height: 150%;">Misinterpreting a
Trend a truth or just lying. Know what
you are talking about research the trends, and don’t use them to represent
something they should not.</span></strong><strong><span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; line-height: 150%;">
</span></strong><span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; line-height: 150%;">Simply clicking on
the hashtag and reading what it was being used for could have prevented all of
it.<o:p></o:p></span></div>
<div style="background: white; line-height: 150%;">
<br /></div>
<div style="background: white; line-height: 150%;">
<span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; line-height: 150%;">Don’t buy shortcuts. Your momma always told you there is no free
lunch, there is no way around working for it.
This is a general rule any purported shortcut will likely cost you more
time than it will save. Buying followers will not add value to your brand and
can attract negativity. Sometimes the
loudest voices are the ones with nothing good to say. Do you want them on your Facebook page? <o:p></o:p></span></div>
<div style="background: white; line-height: 150%;">
<strong><span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; font-weight: normal; line-height: 150%;"><br /></span></strong></div>
<div style="background: white; line-height: 150%;">
<strong><span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; font-weight: normal; line-height: 150%;">Ignoring negative Feedback</span></strong><span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; line-height: 150%;"> can make your followers louder and can
earn them sympathy in the social media forum.
Whatever you do, Remain calm, state the truth offer to help fix the
problem Social media followers are generally vocal about what they like and
don’t like. IF you have picked a calm intelligent social media marketer and
given them the tools to work with they will be able to engage and defuse. Don’t leave a negative comment sitting. Be sure
to address all of them. <o:p></o:p></span></div>
<div style="background: white; line-height: 150%;">
<span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; line-height: 150%;"><br /></span></div>
<div style="background: white; line-height: 150%;">
<span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; line-height: 150%;">The
only thing worse than continuing to post without incorporating feedback is not
posting at all. To gradually build a loyal audience, you need to post on a
consistent basis—Facebook and LinkedIn should see you popping in at least once
a day, while faster-paced platforms like Twitter should see multiple posts a
day.<o:p></o:p></span></div>
<div style="background: white; line-height: 150%;">
<span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt; line-height: 150%;">To
stay away from these mistakes you need to:<o:p></o:p></span></div>
<div style="background: white;">
</div>
<ul style="line-height: 150%;">
<li><span style="font-family: "verdana" , sans-serif; font-size: 10.5pt; line-height: 150%;">Institute
a social media marketing strategy</span></li>
<li><span style="font-family: "verdana" , sans-serif; font-size: 10.5pt; line-height: 150%;">Develop
a plan for posts and messages</span></li>
<li><span style="font-family: "verdana" , sans-serif; font-size: 10.5pt; line-height: 150%;">Pick
the right team and schedule the time to execute the plan</span></li>
<li><span style="font-family: "verdana" , sans-serif; font-size: 10.5pt; line-height: 150%;">And
remember your audience.</span><span style="font-family: "verdana" , sans-serif; font-size: 10.5pt; line-height: 150%;"> </span><span style="font-family: "verdana" , sans-serif; font-size: 10.5pt; line-height: 150%;">Talk with them,
not at them.</span><span style="font-family: "verdana" , sans-serif; font-size: 10.5pt; line-height: 150%;"> </span></li>
</ul>
<span style="font-family: "verdana" , sans-serif;"><span style="font-size: 14px; line-height: 21px;"><br /></span></span><span style="font-family: "verdana" , sans-serif; font-size: 10.5pt; line-height: 150%;"> </span><span style="font-family: "verdana" , sans-serif; font-size: 10.5pt; line-height: 150%;">Engage your audience, listen to what
they like and respond to and repeat similar messages. </span><span style="font-family: "verdana" , sans-serif; font-size: 10.5pt; line-height: 150%;">Post things they want to see and read and will engage.</span><br />
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<span style="font-family: "verdana" , "sans-serif"; font-size: 10.5pt;">Doing these few things can be the
difference in a successful social media marketing campaign and a campaign that
kills your business.<o:p></o:p></span></div>
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<br /></div>
I hope these marketing tips make your campaigns more effective.<br />
If you have any questions, Penguin Suits. We are Your Marketing Department and we are here to help.<br />
Debi Lamb-Burrows<br />
830.816.8238<br />
www.penguinsuits.comAnonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0Boerne, TX, USA29.794664099999991 -98.731970329.68442009999999 -98.8933318 29.904908099999993 -98.5706088tag:blogger.com,1999:blog-4389021719042039359.post-42871470329365236452015-10-05T16:25:00.002-05:002015-12-01T12:03:35.357-06:00Penguin Suits - a San Antonio Top 25 Agency for Graphic Design, Websites, and More!<h1 class="uk-article-title" style="background-color: white; color: #262626; font-family: Nobile; font-size: 46px; font-style: italic; line-height: 53px; margin: 0px 0px 15px;">
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<a href="http://1.bp.blogspot.com/-HLpiZu9QWzM/VhP0gZ61MLI/AAAAAAAAF4g/5-xuG7anhGI/s1600/sabj-book-of-lists2015-blogger.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-HLpiZu9QWzM/VhP0gZ61MLI/AAAAAAAAF4g/5-xuG7anhGI/s1600/sabj-book-of-lists2015-blogger.jpg" /></a></div>
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Penguin Suits Made the Lists!</h1>
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<div style="margin-bottom: 15px;">
Penguin Suits has been named to the 2015 San Antonio Business Journal's Lists for top 25 Advertising Agencies, <span style="font-family: "gudea" , serif; font-size: 13.5pt; line-height: 21pt;">Graphic Designer Firms, </span><span style="font-family: "gudea" , serif; font-size: 13.5pt; line-height: 21pt;">Public Relations Firms, </span><span style="font-family: "gudea" , serif; font-size: 13.5pt; line-height: 21pt;">Social Media Marketing Firms, and </span><span style="font-family: "gudea" , serif; font-size: 13.5pt; line-height: 115%;">Website Design & Development Firms.</span></div>
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<span style="font-family: "gudea" , serif; font-size: 13.5pt;">The San
Antonio Business Journal Book of Lists provides you with listings of hundreds
of the hottest area companies listed by their fields. It is the San Antonio business person's bible of </span><span style="font-family: "gudea" , serif; line-height: 21pt;">who's the leader in your market.</span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 21pt;">
<span style="font-family: "gudea" , serif; line-height: 21pt;"><br /></span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 21pt;">
<span style="font-family: "gudea" , serif; line-height: 21pt;">Penguin Suits is excited to be the only business in our field that has made all the lists. We have worked hard to be a boutique marketing and advertising agency that works for our clients to cover all their marketing and advertising needs. If you look good, then we did good. Penguin Suits - We are storytellers. Let us tell yours!</span></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 21pt;">
<br /></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 21pt;">
Penguin Suits offers comprehensive marketing strategies, including branding, graphic design, and web capabilities. Contact us to see how we can help you with your marketing - (830) 816.8238. www.penguinsuits.com </div>
</div>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-66910788225512745312015-10-05T15:54:00.000-05:002015-12-01T12:04:10.646-06:00Penguin Suits wins 2 Best of Boerne Awards!<h1 class="uk-article-title" style="background-color: white; color: #262626; font-family: Nobile; font-size: 46px; font-style: italic; line-height: 53px; margin: 0px 0px 15px;">
<span style="font-family: "gudea"; font-size: 18px; line-height: 28px;"><span id="goog_136384979"></span><span id="goog_136384980"></span><br /></span></h1>
<h1 class="uk-article-title" style="background-color: white; color: #262626; font-family: Nobile; font-size: 46px; font-style: italic; line-height: 53px; margin: 0px 0px 15px;">
<a href="http://1.bp.blogspot.com/-NnOKB6kC4D8/VhLi3Th0n_I/AAAAAAAAF30/vyH6pG3whFE/s1600/best-of-best2015-blogger.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-NnOKB6kC4D8/VhLi3Th0n_I/AAAAAAAAF30/vyH6pG3whFE/s1600/best-of-best2015-blogger.jpg" /></a><span style="font-family: "gudea"; font-size: 18px; line-height: 28px;">Penguin Suits is proud to announce that we received silver for "Best Advertising Agency" and "Best Web Designer" in Boerne. Thanks for voting for us. We love working with you.</span></h1>
<div style="background-color: white; color: #262626; font-family: Gudea; font-size: 18px; line-height: 28px; margin-bottom: 0px;">
<div style="margin-bottom: 15px; margin-top: 15px;">
This is the third year in a row that Penguin Suits has won The Best of Boerne Star awards in these categories. These awards highlight those who are the best of the best at what they do. The awards are given out based on voting results from the Boerne community. Neighbors, friends, clients, and residents from several locations were all eligible to vote. Penguin Suits would like to offer a huge "THANK YOU" to everyone who voted for us. We are honored to receive this recognition after facing some tough competition. Our clients, friends, and family are the best.<br />
<br />
Penguin Suits offers comprehensive marketing strategies, including branding, graphic design, and web capabilities. Contact us to see how we can help you with your marketing - (830) 816.8238. www.penguinsuits.com </div>
</div>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-1882714161956714922015-08-04T15:47:00.002-05:002016-09-01T12:41:31.443-05:00 Simple B2B Social Media Steps Anyone Can Do<div class="MsoNormal">
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<a href="http://2.bp.blogspot.com/-HMqyr8Qpvuw/VcEkzrorRGI/AAAAAAAAFQY/93h8_qnk1Wk/s1600/social-media-tree.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="260" src="https://2.bp.blogspot.com/-HMqyr8Qpvuw/VcEkzrorRGI/AAAAAAAAFQY/93h8_qnk1Wk/s320/social-media-tree.jpg" width="320" /></a></div>
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<br />
With more and more business trying to use social media to
engage their customers, some of their profiles look they are posting under duress and like they have no plan. Don't don't worry you can have a better online social media campaign if you try these few
steps steps. Turn your profiles around an start new campaigns with confidence and ease.<o:p></o:p></div>
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First thing to think about - What do you post? Well it is a good idea to start with a strategy, a plan for the next year. This will help you feel more organized and confident about your campaign.</div>
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As for individual posts, see what is trending and popular right now in the world and make it relevant for you and your audience. Your content should contain a mix of content and photos, such as industry-specific posts, company news,
media hits and community events.Talk about clients, milestones, what is happening in your industry. People want to read relevant points about your company and industry. It therefore gives them interesting things to share as well.</div>
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Keep it current and keep it positive. Social media can be monitored 24/7 therefore it is easy to replied to within 24-48 hours. Respond quick, and with positive ideas will help alleviate any frustrations and grow your brand following. <o:p></o:p></div>
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Most importantly have fun. Social media is a platform that offers a
chance to connect directly with people. Consumers want light-hearted fun, content. Be funny,
witty and engaging.<o:p></o:p></div>
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This is where you can lightly laugh at your self and the world with a clean positive comments. </div>
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Social media marketing is a powerful tool, engage with
your audience, provide them with special offers, and fun stories and tips.<o:p></o:p></div>
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I hope these marketing tips make your campaigns more effective.<br />
If you have any questions, Penguin Suits. We are Your Marketing Department and we are here to help.<br />
Debi Lamb-Burrows<br />
830.816.8238<br />
www.penguinsuits.com </div>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0tag:blogger.com,1999:blog-4389021719042039359.post-55094398178579666362015-08-04T15:32:00.002-05:002016-09-01T12:41:48.755-05:00Business 2 Business Social Media Musts<br />
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<a href="http://3.bp.blogspot.com/-o6uGSBWdzHA/VcEhnUourRI/AAAAAAAAFQM/mkdJAR2qcHw/s1600/social-media-billboard.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="277" src="https://3.bp.blogspot.com/-o6uGSBWdzHA/VcEhnUourRI/AAAAAAAAFQM/mkdJAR2qcHw/s400/social-media-billboard.png" width="400" /></a></div>
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So you want to start a Business-to-Business Social Media Campaign, but you don't know where to start. Let's start with the basics.<br />
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<b>Know who you are </b>- Understand your brand's identity and the voice you want to use. Be able to communicate who you are, what you do, and why you do it in a fun informative manor. </div>
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<b> Be Proactive </b>- Get out ahead of the trend and be prepared with the answers and the followers before everyone else is. </div>
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<b> Know your audience</b> - Know who you’re targeting. Understanding their needs will allow you to be more successful and allow you to target your audience with the most success. </div>
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<b> Make A Plan</b> - Whether you are experienced or inexperienced a good strategy is going to put you in a great place to execute. <br />
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<b> Social is a Conversation </b>- Remember to engage and converse with your audience and listen to what they are saying. This will keep them tuned in. <br />
<br /></div>
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<b> Adapt with the trends</b> - Watch your posts. See what is getting people's attention and what is not. be prepared to change the posts that are not working and continue on the trend with the ones that do.</div>
<div>
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Remember to follow your plan. Start simple, engage your audience, and adapt to their needs.<br />
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Following this advice will take you far in social media.<br />
<br />
I hope these marketing tips make your campaigns more effective.<br />
If you have any questions, Penguin Suits. We are Your Marketing Department and we are here to help.<br />
Debi Lamb-Burrows<br />
830.816.8238<br />
www.penguinsuits.com </div>
Anonymoushttp://www.blogger.com/profile/17586768629541645062noreply@blogger.com0100 W Hosack St, Boerne, TX 78006, USA29.787623 -98.7292999999999672.3376519999999985 -140.03789399999997 57.237594 -57.420705999999967tag:blogger.com,1999:blog-4389021719042039359.post-60409212761870383362015-08-04T15:29:00.001-05:002016-09-01T12:43:00.097-05:00How to use Twitter for Business 2 Business<br />
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<a href="http://1.bp.blogspot.com/-4p_iWhRv9Jc/VcEgrzxc2vI/AAAAAAAAFQE/D7Pq7vohyOw/s1600/twitterb2b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="162" src="https://1.bp.blogspot.com/-4p_iWhRv9Jc/VcEgrzxc2vI/AAAAAAAAFQE/D7Pq7vohyOw/s400/twitterb2b.jpg" width="400" /></a></div>
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Many of you are hesitant to use Twitter. In fact you are hesitant to use any social media. Well I suggest you try one at a time, and Twitter is the one of the best platforms to try. If people are following you on Twitter, they will get to know you and they will be more likely to buy from you then those that are not familiar with you or your company at all. <br />
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I know you're asking, "So what good is Twitter? Why should I use it?" Here are a few reasons to use Twitter:<br />
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<b>Position your company as an expert</b> - Share valid opinions and need-to-know tips.<br />
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<b>Engage with your audience</b> - It is <b>social</b> and a <b>two-way conversation</b>. It’s a chance for you to show there’s a human behind the tweets, and that you care. And that you are willing to talk about other people to give them a shout out! Don’t make it all about you.<br />
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<b>Share your brand's personality</b> - What is yours? Ours at Penguin Suits is quirky fun. We look at the world just a little bit differently. <br />
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<b>Drive traffic to your website</b> - You can promote the same piece of content multiple times by changing the text in the tweet and drive people to visit your site.<br />
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<b>Check out competition</b> - you can see what they are doing and find out what people are saying about them.<br />
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<b>Have fun </b>- Most importantly! Have Fun!<br />
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Social Media can greatly increase your exposure for a small amount of effort and money. And unlike print ads, it is lasting. So make it good, make it memorable, and have fun.<br />
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I hope these marketing tips make your campaigns more effective.<br />
If you have any questions, Penguin Suits. We are Your Marketing Department and we are here to help.<br />
Debi Lamb-Burrows<br />
830.816.8238<br />
www.penguinsuits.com </div>
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