The competition to get
on the first page of Google's search results is growing every day. To get and
keep your website there, you need to make sure your website follows a few basic
steps.
First - identify your site's purpose, audience and
goals. If you're in business, you need a well-planned strategy; this will yield
the most profitable results.
Second - select a good domain name. Include the name
of your product or service within your domain name, if possible. Pick a
reliable web host and select an appropriate hosting plan.
Third - a powerful website must be user-friendly,
visually appealing and easy to navigate. Your site must have relevant content
and be responsive and search-engine friendly.
Fourth - optimizing and promoting your website is critical.
The web offers you an amazing opportunity to market your business or product,
because it means you can be nearly everywhere all the time. However, if your
site is not optimized, it won't be found and your message will never reach your
audience.
Fifth - maintain your website! To keep your website in
the spotlight, you must give it regular attention and keep its content current.
Maintenance is a key component of your website's success. Great websites are
fluid. Creating and not maintaining will leave your website losing traffic and
falling in the rankings.
Call Penguin Suits for a
free evaluation of your site. We love to help.
Debi Lamb-Burrows
Head Storyteller
Penguin Suits
www.penguinsuits.com
830.816.8238
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