Is your website still an asset or is it saying things that aren't true? Your website speaks for you, but it may not be saying what you want it to. Styles change fast and small changes or huge shifts in style may be required to make your website speak the truth about you. Take the time to give your website the lie detector test and steal yourself against the emotional connection to a deceiver!
- Ask clients what your website tells them; you may be surprised at the answers.
- What features do customers like? What do they use?
- How do they like the navigation?
- Check your analytics.
- Where are customers entering and leaving your site?
- How long do they stay on a page?
- Is your site increasing or losing traffic?
- Look on your site with a fresh perspective.
- Does it clearly tell visitors who you are?
- Is it cluttered? It is clear and simple?
- Is it Mobile Friendly?
- What image does it project?
Don’t be too hard on your website, after all it didn't become a liar all by itself. There is truth in there somewhere, we just have to promote the right message.
If you think it might be time to rehabilitate your website, we have a great program to put it in. We’ll get it back to work for you quickly, without disruption to your business, and keep it on the straight and narrow in the future.
Debi Lamb-Burrows
Penguin Suits
www.penguinsuits.com
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