April 21, 2015, will live in infamy, well at least for mobile users. From now on, websites that are mobile friendly and responsive will have preference in Google's search engine results.
What does that mean to website owners? If your website does not load quickly on mobile devices and have a format that alters its design to fit a mobile screen for easy use, it will start to drop in search results. It needs to react like this site does: www.penguinsuits.com - it alters the size of images and text is altered to fit the screen.
Sites that may have been on the front page of a search results may find their ranking downgraded by several links on the results page—or even pushed off the front page entirely.
Google Search is the fourth most popular app used on mobile devices. That means this announcement could have profound effects on businesses' bottom lines.
It is a game changer. Business have to react quickly not to lose their current rankings. If you need help let us know we are here to help your business stay competitive.
I hope these marketing tips make your campaigns more effective.
If you have any questions, Penguin Suits. We are Your Marketing Department and we are here to help.
Debi Lamb-Burrows
830.816.8238
www.penguinsuits.com
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