Building your B2B Social Media - draft

When social media first launched, many companies were skeptical that this new thing would not work.  Today, if you are not on social media, you are missing the boat.  Approximately 87% of B2B marketers use social media. However, many of them do not use it consistently or well.  There is no denying that social media can be used to build brand affinity and increase engagement for B2B companies. Here are a few suggestions on how to build your social media presence. 

Highlight Customers & Community

Because of the loyalty that is often built with consumer products, brands have a lot of opportunities to feature their customers, or online community. Featuring different people from outside of the organization is a fantastic way to better connect with your audience.

Incorporating an email newsletter is a great way to connect with your target audience.  A newsletter can highlight individuals in a super creative way other people can appreciate.

Support Content Marketing Initiatives

Great companies start their social media with great content.  A company with a great LinkedIn feed. Instead of simply sharing a product list or their latest news, they’re creating video content their audience will find interesting.  Share info that will be interesting to your audience, not just selling.  Selling does not work for social.

Show The Human Side of Your Company

Many B2B companies have built their business around process, technology, and reliability. However, that direction often cuts out one of the most important elements of a company, the people that are a part of the experience.  Tell stories about your employees - the volunteer work they do, or why they love their jobs. 

Heighten the Anticipation

When you have a new release or something exciting to share with your customers, it’s a great idea to publish teasers on social media that create anticipation. This can help keep people glued to your feed waiting to see what happens next.

Creativity and building anticipation around an event or unveiling isn’t relegated only to B2C companies.  Check out the Christmas Campaign that we created.  This year it involves our clients.  http://www.penguinsuits.com/christmas-travels/ . The campaign will be shared on social media as well. Getting people excited to see where Phineas will go next.  Phineas is our mascot.

I hope these marketing tips make your campaigns more effective. 
If you have any questions, Penguin Suits. We are Your Marketing Department and we are here to help. 
Debi Lamb-Burrows
830.816.8238
www.penguinsuits.com