Everyone! Unfortunately, some people still think they don’t. You only get one chance to make a first impression. Let me tell you, when you are working on your company’s branding good is not good enough, you want great! Design is an investment, not an expense. When businesses don’t take graphic design and marketing seriously in the beginning, they will more than likely go through a branding overhaul more than once. It will cost more to change and correct your brand over time than if you had done it right the first time. You know what they say - measure twice and cut once. Quality branding has longevity. Paying for great graphic design one time is cheaper than paying for subpar design multiple times. Not to mention, redesigning a business’ brand over and over wastes time and is detrimental to your company’s impression.
Small businesses typically run on limited resources; while each wants a lead generating website, memorable logo and compelling marketing message, they’re not always willing to pay a professional to design them. Instead, they ask an unskilled employee, try their hand at it or search for cheaper options. In the end, the business owner does not get what they want and they waste a lot of time and money trying to get there.
High-quality marketing design gives businesses priceless credibility and lead generating visibility. No matter how great a product or service, with poor design and marketing, it’s unlikely anyone will root arounda company’s website to figure out how or why to they should use your company.
Expensive Mistakes Business Owners Make:
- Designing your own logo – Do you really have the time?
- Looking for the cheapest design rates – You get what you pay for
- Designing your own website – Digital branding has many moving parts
- I can do it later - First impressions matter now
- All Marketing is created equal – Good professional design converts customers
- I have enough business - Design Creativity is a differentiator in buying decisions
Marketing and design tell a story about your company. What does your marketing material say about your company? Is your branding professional? Clean? Does it target your audience? Is it consistent and memorable across platforms? Solid Marketing provides consistent branding across every customer-facing medium of a business. A professional Advertising Agency will design with precise colors, typeface, imagery and voice for everything. This way, customers have the same experience visiting a company’s website as they do reading its brochure. Think of it as a kind of alliteration—it helps the business become recognizable and memorable. Plus, consistency symbolizes professionalism, and professionalism symbolizes trustworthiness. It’s win, win...win.
Spending more up front time and money getting your company’s branding right the first time saves you time and money in the long run. Remember you can only make one first impression and you can’t afford to lose sales.
This is just one of the many services we provide at Penguin Suits. Creating our client's brands and helping them promote their business to the right audience to generate leads is our specialty. We work on your marketing while you focus on growing your business. If you have any questions, please let us know.
Penguin Suits would love to help with your company’s marketing.
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