Inbound Marketing

Inbound marketing allows companies a chance to earn the trust of their target audience. Inbound marketing creates awareness, attracts, and helps summon new customers. On the other hand, outbound marketing keeps pushing and selling product. So what is inbound marketing?

Inbound marketing:

• Provides information
• Improves customer experience
• Builds trust

How do you do this:

• Newsletters
• Blogs
• Social Media

The internet and new techniques to track consumers’ responses have given marketers more effective ways to track and attract new customers. To be successful, content must relate to customers. We can sum this up as, “the right message for the right audience.” If something really resonates with your audience they will share it and increase your reach. That is the response we are all looking for.

Companies understand that to be successful, content must relate to customers' interests. Newsletters, blogs and social media have been utilized more creatively to create this connection; aligning public interest with relative content. How, then, do you make yourself more visible and connect to the specific interests of your audience? Find out where they are, what they like and speak to them, directly. Is it a story, a contest or a video? Often a combination of these will work, if you are at the right place at the right time. Getting the audience to interact, react and converse with you takes time, trial and error. But keep tying and remember to analyze the strategies used.

The cycle of inbound marketing is to analyze, start a strategy, interact, gather data and analyze again. We are analyzing to find out what is converting. Inbound marketing is trying to convert fans into customers. We must, on a regular basis, analyze data to understand what works and what needs to change to get the desired results.

Done right, inbound marketing uses tools that help the brand to be found by their target market. Inbound marketing uses the process of:

1. Attracting your audience’s attention
2. Converting fans into prospects
3. Closing the sale
4. Delighting your new customer
5. Analyzing what works and what does not
6. Adjusting
7. Repeat

You choose which tools are best for your target market. You do not need to be in all of them at once. Choose wisely and monitor the results. Make needed adjustments to your plan. This is just one of the many services we provide at Penguin Suits. Creating our clients’ brands and helping them promote their business with the right audience in mind, generates leads. This is our specialty. We work on your marketing while you focus on growing your business. If you have any questions, please let us know.

Penguin Suits would love to help with your company’s inbound marketing.

Debi Lamb-Burrows
Owner/Head Storyteller/Strategist
Penguin Suits
830.816.8238
www.penguinsuits.com