Men, Women & the Web

Men may be from Mars and Women may be from Venus. Did you know they use the Web differently, too?

We are all aware that men and women think and act differently, but we do not always apply that to how we represent our businesses online. Here are some distinctive things to keep in mind when building a website:

• Men are more likely to shop on mobile devices
• Women will more quickly abandon sites that are confusing or unclear
• Men will more quickly give up quickly on slow, non-responsive websites
• Women respond better to email campaigns and promotions
• Men respond better to offerings in stores like free WiFi and QR codes 
• Women are more likely to check social sites before pursuing a course of online action

Who are you targeting?

• If your campaign is targeting men, make sure your website loads fast and looks good on mobile devices. Also consider using QR codes in your off-line materials.
• When targeting women, consider using email coupons and positive social posts about specials and sales.

Get the most for your marketing and remember to use the right tools. Use this knowledge to increase your ROI.

Debi Lamb-Burrows
Penguin Suits | penguinsuits.com