Business to Business - Social Marketing Strategy - Part 2

Build Brand Awareness on Social Media

Many B2B social media marketing campaigns put their primary focus on pay-per-clicks ads. These ads are measurable, but they can be costly.

The organic social marketing option can be a more viable approach for many businesses. Without the pay-per-click price tag, it can build impressions based on sharing useful information and engaging your audience. While it may seem hopeless to just get your logo in front of people without a direct sale each time, that first contact accompanied with useful information is valuable and can leave a lasting positive impression that is invaluable. No more cold calls.